I discovered KISS in the late 80s. Up until Crazy Nights, they had never made much of a splash in the UK, so without much info on the band or their history I generally just ordered the cassettes that had the coolest titles and, subsequently, Lick it Up was an early acquisition. I didn’t know or care that it was their first album sans make-up so let’s not get into that too much. Suffice to say KISS had been floundering around for a few years, not quite sure what they wanted to do or who they wanted to do it with. A thrilling moment of discovery came with the stunning Creatures of the Night album. KISS were a full-blooded Metal band. Unfortunately, the sales were less than stunning so KISS played their trump card, removing the make-up for publicity and also signifying their new found musical confidence.
Lick it Up is the sound of that confidence. Not quite as dynamic and anthemic as Creatures but the solid sound of a band that means business. And business was good! Lick it Up became their first album to go Gold in 3 years.
There’s a real sense of danger and threat in these songs. Tracks like Exciter and Million to One cut and thrust with emotively strained and dynamic vocals from HMO man-crush, Paul Stanley. Gene Simmons’ songs mostly rumble and lurch menacingly with little of the Blues/Rock N’ Roll licks he would rely on for the rest of the decade. Gimmie More and Fits Like a Glove are filthy raunch and All Hell’s Breaking Loose and the title track (it’s basically sex music) provide the anthemic relief. Drummer Eric Carr hits hard and reins in the tempo which adds to the muscular vibe but the whole album is tied together by its star player, lead guitarist and songwriter on 8 of the 10 tracks: Vinnie Vincent. Curbing (or forced to curb) his widdlier tendencies, his classy riffs, licks and solos are the most remarkable and creative contributions to the album.
Unfortunately, Vinnie would soon be gone and, although KISS would continue to release superb albums for the rest of the decade, they were never quite this good or this assured again. Lick it Up is not only a strong contender for the greatest KISS album of all-time but a strong contender for my favourite album of all-time. Don’t agree? Well, listen bitch! I’ve got news…
[KISS – Exciter]